About KLR

We build websites that bring contractors work.

KLR Performance is a website company based in Austin, Texas. We build websites for contractors across the United States: a fast site, a quote form, and every lead sent straight to your phone. We also build training systems for sales teams.

Founded by Crystal Patton.

We started on a sales floor.

KLR began as a training system for sales teams. Now most of our work is websites for contractors, and we still build training systems for sales teams.

The name

KLR stands for Knowledge, Learning, Role-Play. They are still the core of every training system we build.

Who we build for

Contractors who want more booked jobs from their website and Google profile. And sales teams that need training built around their playbook.

Decisions we took

Argue with these.

Your process first, software second.

We map how the work gets done before we build anything. The software follows the process, not the other way around.

You own everything.

Your accounts, your code, your data. We work as invited members.

One place to look.

We connect the tools that work and replace the ones that don’t. The goal is one place to find anything.

Automate what people do twice.

If someone copies the same data every week, that’s a job for the system.

A call every week.

During a build you see progress every week. Nothing ships as a surprise.

Your price in writing.

On a free 15-minute call we look at your business and give you an exact price. You see it in writing before you commit.

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